eFish is committed to protecting the personal information it collects, and is bound by the Australian National Privacy Principles. This Privacy Policy outlines the way in which we protect your Personal Information:

1. Collection of Personal Information

1.1 We collect the information you give us when you send in enquiry forms, call us or use our web sites to register to receive information from us. When you register, we may ask for Personal Information about you, such as your name, birth date, postal address and e-mail address.

1.2 We may supplement the information you provide, with information received from third parties. For instance, if inaccurate postal or zip codes are received, we will use third-party software to fix them.

1.3 From time to time we may also collect personal information from rented mailing lists of potential customers, or by way of joint marketing efforts with affiliates.

2. Use of Personal Information

We process your Personal Information only for specific and limited purposes. We ask only for data that is adequate, relevant and not excessive for these purposes. Some of these purposes include the following:

(a) We may contact you occasionally to inform you of new services we will be providing, or special offers, events or articles we think will be of interest to you.

(b) We may send you regular updates by e-mail or post.

(c) We may send you requested product information and promotional material.

(d) We may use your Personal Information for marketing purposes and market research.

(e) We may use your Personal Information internally to help us improve our products and services and to help resolve any problems.

3. Opt-out Choice

If you wish to access your personal information, have your name removed from our mailing lists, or if you do not want us to disclose your name to other companies, please write to: The Privacy Officer, eFish, PO Box 1254, Eagle Farm, Qld 4009, AUSTRALIA, or email info@eFish.net.au and indicate your choice.

4. Disclosure of your Personal Information

4.1 Personal Information may be disclosed under the following limited circumstances:

(a) Personal Information may be transferred to third parties who act for, or on behalf of, eFish, or in connection with the business of eFish for further processing in accordance with the purposes for which the data was originally collected, or for purposes to which you have subsequently consented. For example, sometimes a third party may have access to your Personal Information in order to handle our mailings or full fill services on our behalf.

(b) Unless otherwise requested by you, Personal Information may be disclosed to unrelated companies whose products or services may be of interest to you.

(c) We may share or transfer the information in our databases to comply with a legal requirement, for the administration of justice, to protect your vital interests, to protect the security or integrity of our databases or this web site, to take precautions against legal liability, or in the event of a corporate sale, merger, reorganisation, dissolution or similar event.

4.2 Where appropriate, before disclosing Personal Information to a third party, we contractually require the third party to take adequate precautions to protect that data.

5. Data Integrity and Security

5.1 We strive to maintain the reliability, accuracy, completeness and currency of Personal Information in our databases and to protect the privacy and security of our databases. We keep your Personal Information only for as long as reasonably necessary for the purposes for which it was collected, or to comply with any applicable legal or ethical reporting or document retention requirements.

5.2 Our servers and our databases are protected by industry-standard security technology, such as industry standard firewalls and password protection.

5.3 Sometimes we process sensitive data that requires industry-standard Secure Socket Layer (SSL) encrypted browsers. We use 128-bit encryption to protect transmissions over the Internet.

6. Data Access and Corrections

6.1 Upon receipt of your written request and enough information to permit us to verify your identity and identify your Personal Information, we will disclose to you the Personal Information we hold about you. We will also correct, amend or delete any Personal Information that is inaccurate and notify any third-party recipients of the necessary changes.

6.2 If you wish to access or correct your Personal Information, please write to our Privacy Officer at eFish, PO Box 1254 Eagle Farm Qld 4009, AUSTRALIA, or e-mail info@eFish.net.au. We do not charge for complying with a correction or name removal or suppression requests. Requests to delete Personal Information are subject to any applicable legal and ethical reporting or document retention obligations imposed on eFish.

7. Transfer of Data Abroad

We may, from time to time, transfer your Personal Information to one of our databases in another country. If the level of privacy protection in a country does not comply with recognised international standards, we will ensure that data transferred to our databases in that country is adequately protected and that the transfer of data to third parties in such countries is made pursuant to a contract or other measures providing adequate protection.

8. Questions

If you have any questions about this Privacy Policy or concerns about the way we process your Personal Information, please contact us by e-mailing info@eFish.net.au.